Singapore Entrepreneurs

Things like this get me excited- it shows that someone has been studying a product so carefully that they’ve actually bothered to come up with something better, something that really works.

But at the same time, these product designers and developers need to take into account several factors that many will never consider. This is what IDEO’s Tim Brown has posited as the integration of design that forges “desirability, feasibility, viability (economically)”.

The discipline in this thinking, some may think, will hamper creativity. But the truth is, true creativity is about solutions that work in all 3 aspects, otherwise it is just “cool”, not great.

With that criteria / test in mind, if we look at this product again, does it pass muster? It depends on the cost to produce the gadget, which we don’t know what it may be, but obviously it will cost a lot more than just plugging in the darn thing with the usual plug. Is it that much more difficult to plug in the one that comes with the box, or is it so cumbersome that we would need another gadget?

In that, it becomes clear that this is a cool idea, but would never work in a market where the problem is not really a problem. And that there are much better solutions out there, especially since we now have so many electronic devices, do we really want to hog up so much space at the outlet with a single device?